If you are running a small business, then you may be focusing a lot of the actual running of the business, and not so much on the promoting of your business. However, promotion is key for building a reliable customer base. One of the best ways to promote your business is with SEO, or search engine optimization.
Search engine optimization is the practice of trying to get your company’s website to rank higher on search engines. The higher that your company’s website is ranked, the more views, and as a result, the more customers it will tend to get. Here are some great small business SEO tips.
1. Have a keyword rich blog that is updated regularly
One of the best ways to improve the SEO for your company’s website is to have a keyword rich blog that is updated regularly. This is because part of the way that Google and other search engines rank websites is through keywords, and the frequency with which new content is provided. So, a blog will enable you to hit two birds with one stone; you can add a lot of keywords to your site, and you can add a lot of fresh content. These are both very helpful. Just make sure your blog topics are related to your business.
2. Optimize your social media accounts for SEO
You can do this by providing keyword rich descriptions of your business, and by including links to your company’s website in the description section. Also, the more that you post on these accounts, the higher numbers of followers you can accumulate. You can also advertise your blog posts through your social media channels. This can help them to get more traffic. The more traffic your site has, the higher it will rank on search engines.
3. Create a Google Plus Account for your business
Google is, after all, the company who controls the search rankings for its search engine. The primary purpose of SEO is to rank higher on Google. Having a Google plus account can help Google to look more favorably on your company and to rank it higher. This is especially true if you are active on Google plus. So, create a Google plus account, and spend some time each week being active on it.
Improving SEO for small businesses can be extremely helpful for the companies who do it. If you are unfamiliar with small business SEO, then it may not seem like a great investment of your time and energy at first. However, SEO for small businesses can be an extremely important means of promoting your company.