The retail world is becoming increasingly digital. This is because the upsurge in the use of smartphones in the last decade has completely changed the game. Instead of simply going to a retail store and making a purchase, as was done before smartphones, many shoppers will now use their smartphones at several stages on the shopping journey.
For example, shoppers may conduct research with their phones before they go to a store. When they are in a store, they may compare store prices on their phones to other retailer prices. Shoppers may even pay their bill at the register with their phones. The increasing use of smartphones has created some strong digital trends in the retail industry.
1. Seamless User Experience
It is common for people to use a number of different connected devices in their lives. For example, tablets, smartphones, and laptops are all frequently used by many people. Because many people now use a number of different devices, it is important for retailers to create a seamless user experience for all different types.
If the user experience is not seamless, then the user may get frustrated and confused, and simply move on to a different option in the retail industry. To avoid this happening to you, make sure your user experience is seamless for multiple different devices!
2. Youtube Marketing
As many as 59% of retail customers use Youtube videos to get information about products they are considering buying. This means that Youtube can be an incredibly important advertising medium for retailers. Youtube is great because it allows shoppers to see the products and to hear a person explaining their value, rather than just see a picture of a product on a website.
Plus, a lot of people find watching Youtube videos more enjoyable than reading articles or product descriptions. So, this is a great way to advertise your business.
3. Virtual Reality
Virtual reality is still in its beginning stages. However, it has immense potential to become a major digital trend in the industry of retail. The reason is because virtual reality can help solve problems that have not been solved yet. For example, people who shop online for clothes do not have a failsafe way to know if the clothes will actually fit.
However, with virtual reality, a person can use a virtual reality headset to go to a “virtual dressing room” where he or she can “try on” clothing to see how it looks, and whether or not it fits. Virtual reality also has other exciting implications for retail. For example, automobile retailers can use it to show customers what driving their vehicles is like.
There are many potentially exciting uses for virtual reality in the retail world. Retailers on the cutting edge are likely to see the potential, and to start capitalizing on it more and more.
Your company may be able to profit from taking advantage of these retail trends. However, don’t wait too long to get started, because new trends can come very quickly!