By Karin Jakovljevic | December 26, 2016 12:55 pmCategories:
How you advertise your restaurant can dramatically impact its success or failure. After all, advertising is often how people come to know that your restaurant exists and it influences whether or not they make the decision to go to it.
Because of this, it is very important that you use great restaurant advertising techniques to make sure that your marketing is effective. Here are some great restaurant advertising strategies that can help you on your way to advertising success!
Many people who are seeking a restaurant in your area are likely to use a Google search to look for one. Blogging can help get your restaurant’s website to the top of the search rankings for certain relevant Google searches in your area.
For example, if you run a Mexican restaurant in Syracuse, New York, then you can post blog articles on your website about relevant topics for this niche. Then, when people search for “great Mexican restaurant in Syracuse,” on Google, or other similar topics, your website will be more likely to appear near the top of the Google search rankings. This can help people find your restaurant and help you generate more customers.
2. Use Local Media
A great restaurant advertising strategy is to reach out to local newspapers, TV and radio stations, magazines, etc, and offer them a free meal in exchange for doing a piece on your restaurant. This is a win-win, because they need stories, and you need exposure. So, for a few free meals, you could have your restaurant appear in local media sources, which can really help to get the word out about your restaurant. Just make sure, your meals are great quality!
3. Host Charity Events
Hosting charity events can be a great way to create a positive buzz around your restaurant. You can do this by contacting local charities in the area and partnering with them to create some sort of event. The event can be held in your restaurant. You can supply the food and beverages, and the charity can take care of the charity aspect of the event.
Many people like to be a part of these events. Also, the charity can help you advertise the event. So, you can create a lot of interest in your restaurant by putting on a few of these events. Plus, it is for a good cause! It is a great advertising technique.