3 Retail Tips and Tricks for This Summer Season

The summertime is often a slower sales period for many retail stores. This is because many consumers spend the summertime on vacation, or going to events like weddings and graduations.

So, the extra dollars that many people have in the summer go towards travelling, and the extra time that people have often goes towards relaxing in the sunshine. Although this is great for the people doing the relaxing, it is not so great for retailers. This is why retailers can benefit from retail tricks, retail hacks, and retail tips to get sales flowing in the summer.

Here are some great retail tips and tricks for this summer season.

1. Go with the summer theme

You can decorate your retail store to reflect a summer theme. This can help to draw in customers who are already in a summer mindset. You can put in some fake palm trees, and hang summer paintings in your store. You can also prioritize summer items in your primary store space. These items can include bathing suits, lawn chairs, towels, beach games, etc. Anything that says summer is a good idea.

2. Take advantage of the summer holidays

Although summer may not be as busy as other seasons, people often do a lot of shopping around certain holidays. For example, Father’s Day, the 4th of July, and Labor Day are all holidays that can generate a lot of shopping. You should cater your advertising efforts to these holidays by offering promotions for them. You should also make sure that you prioritize things that people want for these days. For example, on the 4th of July, many people will be looking for beach games.

3. Take advantage of social media

Although shoppers may not come into stores as much during the summer, they will still definitely be using their laptops and mobile devices to go on all of their social media accounts. This means that you should advertise on social media as much as you can. If your company does not already have Facebook, Twitter, Instagram, and Snapchat accounts, then you should create them. Advertising on social media is one of the great retail hacks that you cannot afford to miss out on. So don’t!


Knowing great retail tricks and retail hacks can help your retail business to continue to drum up sales during the slower summer period. If you follow the advice listed in this blog, then you could be well on your way to growing your summer sales!

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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