Getting out of the 9-5 grindby working for yourself can be very liberating. This is because working for yourself gives you more freedom. However, with more freedom oftentimes comes more responsibility. So, if you are thinking about starting your own business, or working as a freelancer, then the responsibility of getting your own clients is something that you have to take into strong consideration.
Many people do not know how to get first clients. As a result, they make many mistakes when they are trying to do this. Here are some great tips for landing your first clients.
1. Figure out who your ideal clients are
Ideal clients vary significantly from business to business. So, for example, if you are starting a tax consulting business, then your clients are most likely going to be very different from your clients than if you were starting your own realty business. The first thing you should do when you start your own business is to conduct research to figure out exactly which people are likely to be good potential clients for you.
2. Sell to your ideal clients
After you have identified your ideal clients, the next step is to sell to them. Selling can be tricky. This is because you have to figure out the best ways to communicate with your clients, and you have to pitch to them successfully. Depending on what industry you are in, clients will most likely have preferences for communication. You need to learn these communication methods and capitalize on them.
3. Offer a trial period
If a client has never worked with you before, and if you do not have a good reputation because you are new to an industry, then it can be a very good idea to offer a trial period. A trial period can give the client time to test out your services before having to commit to a longer term agreement.
4. Make an irresistible offer after the trial period
After your client has gotten to know you and your work a little bit better through the trial period, then it is time to pitch them on an irresistible offer for a longer term arrangement. The offer that you will make will, of course, have to be structured around the services that you provide. However, no matter what your field is, you have to make sure that you bring the clients genuine value. Also, your price cannot be too high. Otherwise, your clients will simply turn to your competitors.
If you don’t know how to get first clients, then the process of doing this may seem a little bit overwhelming. However, with a little time and a little effort, it should get easier and easier. All of these tips can help you on your way!