By Karin Jakovljevic | February 10, 2017 1:14 pmCategories:
Customer experience can be a crucial element of retail success. The reason is because if your retail customers have a great experience while in your store, then they will be likely to shop more in your store, and return to it time and time again. However, if your customers have a bad experience in your retail store, then they may never return to it again.
Here are some great ways to improve your retail customer experience.
1. Create a relaxation area
Many people do not like to shop alone. So, instead, they will do it with a friend, a boyfriend, a husband, etc. While shopping with another person can be more fun, it can also lead to periods of frustration where one person is waiting for the other to try on clothes, or otherwise look for items in a retail store.
If this period of frustration goes on for too long, then it can cause problems for both people. To prevent this from happening, you can create a small relaxation station in your retail store with a few chairs, or benches. You can put a table there and have some magazines that people can read while they are waiting for their shopping partner to finish. This can prevent a lot of tension.
2. Get rid of long lines
Long lines can have a strong negative impact on customer experience for retail stores. Long lines are tedious and very annoying to wait through. A person may actually choose to shop at a different store, if he or she expects that there will be a long line at a particular retail store.
To prevent long lines from happening, there are several things you can do. First, you can invest in mobile registers, which allow employees to check people out on the floor. Second, you can invest in self-checkout stations, which allow people to check themselves out. Finally, third, you can make sure that you always have enough staff at work to handle the volumes of people that are checking out.
3. Have great retail customer service
The quality of the customer service at your retail store can have a strong impact on customer experience. To ensure that the customer service is great at your retail store, train your employees to always be friendly and respectful to customers. Also, make sure that you have enough staff on location to be able to adequately help customers.
Problems can arise if customers have difficulty finding someone to assist them when they have a question. It can be stressful for customers to walk around retail stores, especially if they are large, trying to find a customer service person. So try to prevent this from happening!