4 Effective Guerrilla Marketing Tips for Retailers

Guerrilla marketing is the process of using creative, low-cost, advertising strategies to attempt to create revenue growth for and expand interest in a business. This type of marketing can be extremely useful for companies that do not have large marketing budgets to work with. Here are some great guerrilla marketing ideas for retailers.

1. Create a Google+ business page

Making a Google+ business page is a great guerrilla marketing strategy because it can significantly boost your ranking on Google searches. Essentially, creating such an account can expose your business to higher volumes of people. The more people that know about your business, the better.

2. Make a Twitter account for your business

Twitter is another excellent low-cost way to create exposure for your business. With Twitter, it is easy to follow and be followed by other users, as well as make frequent posts. This makes it easy for your business to connect with people and build its following. When it comes to effective marketing tips, making a Twitter account is one worth listening to.

3. Make and post YouTube videos

This is one of the best ways to generate interest in your business. YouTube is a search engine where millions of people go every day to find videos with content relevant to what they are searching for. So, posting videos to this site is an excellent way to connect with users who may be interested in your business. You can also put a link to your business website in the video, or in the information at the bottom. This can help to generate leads.

4. Make a blog

Posting a blog that is regularly updated on your website is a great way to drive traffic to your site. A blog is a guerrilla marketing idea that is simple and to the point, yet it can be extremely effective. Just like with YouTube, people go on Google, or other search engines to search for articles or information about specific topics. So, if your site has blogs with the information that people are looking for, then they can be directed to your site from search engines. Your company can get a substantial amount of viewers this way, if you do it correctly.

One day, perhaps your business will be successful enough to have a large marketing budget. However, in the meantime, you can use these guerrilla marketing tips to generate interest in your business at a very low cost!

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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