PR is extremely important for small to midsize businesses, or SMBs. The reason why it is so important is because it can help to grow brand awareness and to expand a company’s audience. Here are some great PR tips that can help your company.
1. Make a press kit
A press kit is a collection of documents that help to explain your company to members of the press. A press kit may include photos of your team members, logos, an “about us” doc, executive bios, and other information. Whenever you are interacting with the press, you can send them your press kit. This can help them to make sure they get accurate information about your business if they are doing a story on it.
2. Tell the story of your brand
You can do this on your website. If you tell the story of how your company came to be, then this can help to give people more of an emotional connection to your business. For example, you can explain how the idea for the business came about, the major obstacles that were in the way when the business was first being started, how those obstacles were overcome, etc.
Giving people the story of the brand can help them to generate a wider understanding of the business. This can definitely help to create more interest in it and enthusiasm for it.
3. Optimize your networking
To optimize your networking efforts, you should try to connect with top reporters and influencers in the industry. If you do this, then it can help to increase the chances that you will have a story written about your company, or that you will be presented with other good PR opportunities. It’s not always about the quality of your business or products. Sometimes it is more about who you know.
4. Reach out to publications
Publications always need more content. So, if you reach out to them offering a story related to your company, then they may just write it for you. If they publish it, then it can help to get you a lot of free press. Free press is the best kind of press. If you do not have any stories in mind for your company, then perhaps you can set up some sort of exciting event or stunt that is newsworthy. This can help to get you noticed by publications.
The better your company’s PR is, the better off it is likely to be. Following these tips can help your SMB to improve its PR. So don’t forget to try out some of these PR tips while your look to improve your public relations!