4 Tips for Creating a Great Restaurant Menu

Well-designed restaurant menus are key for optimizing restaurant sales. If your menu can entice and intrigue, then it can help to create incentive for your customers to spend more money. There are a number of key strategies you can use to create the most appealing menu possible. Here are some great tips for doing that.

1. Use amazing images

As the saying goes, “a picture is worth a thousand words.” Few things can help to create a sale better on a menu than a picture. A picture allows the customer to see exactly what he or she will be getting. This can help them to crave it more, and it can help lead them to make the order.

However, if you use images on your menu, then you have to make sure that they are very high quality, and that your food looks delicious in them. It is also a good idea to display some of your more popular items as opposed to items that are not as popular.

2. Use large enough font

Some restaurants make the mistake of using small font sizes in an attempt to be sheik, or to fit more items on the page. However, the problem with doing this is that restaurants are often dimly lit, and many people may have an issue reading the menu if the font is too small. That is the last thing you want.

Even if you have to add an extra page or two to your menu, make sure that your font is large enough. Large enough font is a crucial element of effective restaurant menu design.

3. Do not put dollar signs on the prices

You should include prices with the food and beverage choices. However, you do not need to put dollar signs next to them. Putting dollar signs next to the prices puts an unneeded extra emphasis on the fact that the person is spending money. Allow your customers to concentrate more on the food by excluding the dollar signs.

4. Organization

The layout of your menu should be very neat, clean, and elegant. It should be very easy for your customer to locate the different sections and to quickly read about items. The descriptions of your items should not be overly long or wordy. They should be to-the-point, and simple.

You can use lines, bars, and boxes to separate different sections or specials. Separating the sections in this way can help to make the menu have a more organized feel to it.


Running a profitable restaurant takes a lot of hard work and industry knowledge. Everything from marketing to staff hiring to chair choices can have an impact on sales. Effective restaurant menu design is just one of the crucial things that a restaurant manager needs to master to run a truly great restaurant. These design tips can help you on your way to building that perfect menu!

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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