By Karin Jakovljevic | April 7, 2017 2:01 pmCategories:
Many people value beauty salons because salons can help them to feel more beautiful and better looking. However, beauty salons do not provide an essential product or service like a grocery store, or a doctor’s office does. So, when there is a downturn in the economy, then people may cut out their beauty salon budgets before other essential things. This means that beauty salons can suffer when there is a downturn in the economy. Here are some ways to improve your beauty salon business that can make it more profitable, and more resilient to market downturns.
1. Digital marketing
Digital marketing is now extremely important for businesses in terms of generating leads and connecting with customers. If your company does not have a website with a blog, an email list, and numerous social media accounts, then you should get all of these things ASAP. You may not have any writers on your staff to manage these accounts, so you can hire freelance writers on freelancing sites like Upwork to manage them for you and provide content for them.
2. Loyalty programs
Loyalty programs can go a long way toward incentivizing your clients to keep returning to your store. Through a loyalty program, you can offer things like $10 off after a customer spends a certain amount of money, or one free product for every successful referral. People love free things, and if they know they have the chance to get something for free, then they really may provide you extra loyalty.
3. Advertise to men as well
Many men go to barbers to get their hair cut. A good portion of these men do this because they aren’t aware of the fact that beauty salons offer men’s haircuts, or that beauty salons are even interested in providing these services. Advertising to men is something that you can do with your digital marketing efforts. This could help you to expand your customer base.
4. Social responsibility
The millennial generation cares a lot about social responsibility. In fact, one source reports that 70 percent of millennials will spend more on a brands that support causes they care about. Considering that many new customers to your beauty salon are likely to be millennials, it may be wise for you to take advantage of the millennial preference for social responsibility. You can do this by using products that are not tested on animals, or you can donate a small portion of your profits to a charity, etc. Anything that shows that your business is socially responsible can potentially cause millennials to choose your salon business over others. Social responsibility is also another thing you can write about in your blogs and other digital marketing efforts.
The beauty salon business can be very competitive. However, if you incorporate these strategies, then your salon business may just find itself gaining ground over your competitors.