5 Benefits of Twitter for Small Businesses

Social media can be an extremely powerful tool for small businesses. This is because it is often free to open an account and to make as many posts as you want. Twitter can be especially helpful. This is because Twitter has over 317 million active users. Here are some of the top benefits of Twitter for small businesses.

1. Brand Growth

Because Twitter has so many active users, making an account for your business, and posting frequently can help you to generate many followers. This is especially true if your posts are educational, interesting, and exciting. They should also appeal directly to your niche. The more followers you can gain, the more you can grow your brand.

2. Feedback

Having a large Twitter following for your small business is essentially like having a large focus group to test ideas on. You can post images of your new products and get immediate feedback from your followers. This can help you to decide which products to go with, and which ones to leave behind. Being able to tap into immediate low-cost feedback can be extremely beneficial for small businesses.

3. Customer Service

Twitter also offers strong customer service benefits. For example, you can keep your customers informed about business updates, or easily communicate major changes to products or policies through your Twitter account. This can help you to cut down on the amount of customer service calls that your company has to field. This can make your business more efficient.

4. Competition Research

Having a Twitter account allows you to keep an eye on your competitors’ Twitter accounts. By viewing the Twitter accounts of your competitors, you can stay informed about what they are doing. This can help you to better anticipate and understand the things that you need to do in order to stay competitive in your niche. Using Twitter for small business in this capacity can be extremely helpful.

5. Lead Generation

You can generate leads through your Twitter account by creating content that has links to your primary website page. You can even use calls to action on your Twitter posts to help incentivize people to click the link to your website. This can be especially helpful if you are offering a sale or are doing a promotion. You want to get people excited about a product, and then provide the link where they can click through to buy the product.


In the modern era, social media is heavily used by large numbers of people. Twitter is no exception. This means that small businesses that can capitalize on Twitter and other social media networks can stand to benefit tremendously. These tips can help your company on its way to doing that!

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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