3 Quick and Free Ways to Promote Your Business

Let’s face it – starting a business is tough. There are so many things you have to do. Managing people, operations, paying bills and taxes. There are so many demands on your time, and money is always an issue. But, there are some things you can do to promote your business that cost little (or nothing), and shouldn’t take too much of your time.

The following are marketing tips that will help you promote your business:

Word of Mouth

This is the easiest and far-and-away most effective way to drive your business. Asking friends, neighbors, business associates and relatives to spread the word about your business is the quickest and most impactful ways to promote your business.

When you say things about your business, people perceive that you’re just trying to sell. When others say good things about your business, it’s perceived as a non-biased endorsement. The other thing that’s great about word of mouth is that it can spread like wildfire. People share what they’ve heard, sometimes before they’ve even tried it for themselves.

Review Sites

When most people are looking for a place to go, one of the first things they do is a search online to see what others are saying. Google has indicated that one of their ranking factors on showing search engine results is reviews. Again, this is a great opportunity to ask your friends, neighbors and regulars to help out by reviewing you. The following are a list of places where you can create business listings and ask for reviews:

• Google Places
• Bing Places
• Yelp
• Facebook
• Angie’s List
• Trip Advisor
• Local websites

Live Events

Holding events is a great way to draw in new customers. Open houses, customer appreciation days and “flash” sales and promotions can draw in new customers and they’re easy to create and promote. Best of all, it’s an easy way to get others to help you promote your event.

If your business sells business to business, Facebook may not be the best vehicle for promoting live events. You may want to consider creating an event on Eventbrite and publicizing it on LinkedIn, Twitter and other social media outlets. If your business is online, consider doing a virtual event conducting entirely online.

The key is to always be promoting your business. You never know where next, best customer is going to come from. Every person you meet might be a potential customer or brand ambassador.

What are some of your top ways you promote your business? Please share your small business marketing ideas in the comments.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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