5 Tips for Using YouTube for Your Small Business

YouTube can be a great marketing medium for small businesses. This is because many people search YouTube to learn more about products, businesses, or industries. Also, YouTube videos can be entertaining and fun to watch. Here are some great tips for using YouTube for small business.

1. Post frequently

The more videos that you can post, the more effectively you will be able to use YouTube for business. This is because the more videos that you have, the more views you can generate. The more views you can generate, the more leads you are likely to create with your YouTube videos.

2. Do not make your videos too long

Many people who watch YouTube videos are looking for a video that is under ten minutes long, that explains something to them, and that is entertaining. So, if you make your videos too long, then you could risk boring the viewer. You want your viewers to keep coming back for more. So make sure your videos get to the point and are not too long.

3. Choose good titles

When you are using YouTube for business, it is crucial to make sure that you select titles that people will find. YouTube is after all, a search engine. So it may be worth your while to do some research to see which keywords are popular. Then use these keywords in your title.

4. Include calls to action

If you are using YouTube for small business in a marketing capacity, then it is wise to include a call to action at the end of your video. This is so customers will know what to do next. If they aren’t instructed on what to do after they watch your video, then they might not know that you want them to contact you and make orders. So, don’t forget to include calls to action at the end of your videos.

5. Create great descriptions

When you make a YouTube video, you will be allowed to write a brief description of the video. This is another great place to take advantage of key words. So include keyword that are relevant to your business in the description. Further, make sure that the description accurately describes your video, and provides details about your company. You may even be able to include links in your description. If you can, then you should link back to your company’s website.


If it is used correctly, YouTube can be an amazing medium for marketing your business. Even if you just post a handful of videos, they have the potential to generate hundreds, or even thousands of views. If you continually post, you may even make it to millions of views. All of these YouTube views can really help your small business to gain traction. So, consider following this advice to boost your YouTube success for your small business!

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

Success Stories

Case Study: Property Management

Discover how Ximble helped Armstrong Property Management optimize scheduling, improve time tracking, and integrate with existing software.

Case Study: Urgent Care

Read how Montefiore needed a user friendly employee self-management solution that supported multiple locations and integrations.

Case Study: Restaurant

How did Rudy’s Pub & Grill tackle managing multiple locations over multiple devices, while increasing employee access to shift availability?

Case Study: Customer Services

Effectively scheduling a global workforce across multiple time zones with ease requires a dynamic approach. So how did Ximble help Touch Support?

Try Ximble for 14 days free

No credit card required. Cancel any time.

close close
close close