Black Friday, or, the Friday that follows Thanksgiving, is incredibly important for retailers. The reason is because roughly 59% of Americans, or 136 million people shopped on black Friday weekend in 2015. Black Friday brought in $67.6 billion in sales for the same year (fundivo.com).
Due to the high volumes of Black Friday shopping which occur right after Thanksgiving, it is important for retailers to be ready to handle the high demand that might besiege them. Here are some of the best Black Friday tips for retailers.
1. Advertise your deals well in advance.
Because many consumers now do research online about stores and products before they buy, it is important to provide your Black Friday shoppers with information about your offerings before Thanksgiving.
This can mean providing a preview of your deals on your website, and placing ads in areas where many of your customers will see them. If your customers know that you will be offering a certain deal, then they can plan to go to your store ahead of time. If they don’t know what you are offering, then your store may be overlooked. So don’t forget to advertise before the actual day arrives!
2. Make sure you have enough staff at your store.
In order to handle the higher than normal volumes of traffic that you are likely to get on Black Friday, it is wise to add at least a few extra staff members to the schedule for the day. Otherwise, you can face the risk of being overwhelmed by customers.
If your store does not have enough employees onsite to deal with all of the customers, then people may leave your store and go somewhere else to avoid long lines or other hassles. If you need help with your scheduling, the NimbleSchedule app can help you to optimize your employee scheduling process.
3. Optimize your checkouts.
To make checkouts at your store faster and more efficient, you can set up iPad POS, or point of sale systems. This basically means instead of making all of your customers check out at a few cash register stations, you can have them check out with employees who carry iPads that function as cash registers.
People who are paying with credit or debit cards can use iPad POS. You can also optimize your store’s capacity to handle mobile payments such as Apple Pay. Doing these things is one of the best Black Friday strategies to improve customer satisfaction.