Automated Email Campaigns 101

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Automated email campaigns can be extremely helpful for generating leads and increasing your sales. If you are unfamiliar with automated email campaigns, they are a series of emails that are sent to your subscribers automatically at varying intervals after a certain trigger has occurred.

For example, if someone signs up for your email list, then a welcome email can be sent to them. Three days later, an email laying out offers can be sent to them. Four days after that, another email can be sent to them outlining promotions, etc.

Why automated campaigns are so useful

Automated email campaigns can be extremely useful because they allow you to communicate directly to your target audience. Further, many people check their email accounts every single day. So, there is a very good chance that your emails will be opened.

Email marketing can generate a very significant return on investment. In fact, ROI for email marketing can be as high as $40 for every $1 spent. This is extremely positive. Also, once you create an automated campaign for email, you can use services such as Mailchimp or Aweber to have these emails automatically sent to all of your subscribers at times that you choose.

A worthwhile investment

If your company has never used an automated email campaigns, then you should strongly consider trying one. They are not that difficult to set up. All you need to do is hire a writer to write the emails if you don’t want to write them yourself, and then copy and paste the emails into your MailChimp, or other email service account. After you do these things, you can start sending tons of automated marketing emails to your customers. You could start seeing increased sales immediately.


Automated campaigns can be extremely effective. This is why so many of the top companies in the world use them. For example, if you register for the email list for major brands such as Target or Geico, then you could get promotional emails from them indefinitely.

There are few better ways for you to connect with your customer base, and to promote products to them than through automated email campaigns. Is it time for your company to start using this marketing strategy?

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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