Best Practices for Building a Website for Your Startup

Websites can be a phenomenal asset for small businesses. The reason is because they can help businesses grow their customer bases and brand or company awareness online. In 2016, mobile phones, tablets, and computers are used by 3.4 billion people in the world. So, creating a website can be hugely helpful for tapping into the online medium.

Many small businesses choose to hire companies to build their websites for them. This can be very helpful; however, it can also be quite expensive. If you do not want to go down this route, you can build your own website. Here are some of the best practices for building a startup website.

 

1. Use a website builder.

There are many companies out there who provide software that can help you build your own website. Such companies include WordPress, and Yola. These companies can save you all of the trouble of coding your website with html or other programming languages. This is important because many people do not know programming languages.

So, if you are opening a business and need a website for your business, these companies who assist with website building can be a real blessing. You can create an account on such websites and start designing your website. When you are done, you can publish it, and pay the company to host it for you.

2. Design your website around the needs of your business.

Some startups may want to use their websites just to advertise their businesses. However, others may want to generate sales directly on the website with an eCommerce option.

So, depending on what you want to do with your startup site, you should design it around your company needs. If you want to sell pottery on your website, then you should display images of the pottery as well as have an option for customers to make purchases on your site. If you want to promote music on your website, then you should have videos of you playing music, etc.

3. Make your site beautiful.

If you just opened your business and want your website to help you grow it, you want the site to be very visually appealing. This can help to generate leads and to make people enjoy visiting it more.

If your site is too crowded, disorganized, or dull, then people will probably like it less. So, instead, make it simple, organized, and beautiful. Have nice images and use appealing color schemes. Also, try to make the design match your company. For example, if your company is selling outdoor equipment, you may want to add some nice images of nature. Doing all of these things can help to optimize the success of your startup website.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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