Should Your Business “Go Green”?

Going green is a trend that is on the rage right now. There are many factors contributing to the rise of this trend. First, fears of global warming have been increasing ever since Al Gore released his movie, An Inconvenient Truth. Second, clean energy is viewed by many as a healthy, progressive, and worthwhile endeavor.

However, despite the fact that going green is becoming trendier, many businesses still wonder whether or not there are distinct business benefits of going green. There are. Here are some of the top reasons why your business should go green.

1. Savings

Going green, even in small ways can have a major positive impact on savings. For example, things such as making sure all the lights are turned off after business hours can help you save on energy costs. Using the minimum amount of materials that you need can also help your company save. Using solar power can also potentially save your company a lot of money.

FedEx is now running its airport operations center in Oakland, California primarily on solar energy. Mitch Jackson, the director of environmental programs at Fedex claims that FedEx will have a renewable and clean source of energy from the sun, which is free, for 30 years.

2. Public relations

If your company can go green, then it can dramatically improve your public relations. This is because going green positions your company as a business that is making an effort to help save the world. This is viewed very positively, and it can increase the ethics reputation associated with your company.

When you make steps to go green, you can notify the press. They may do a story about it. This can instantly make your company look great, and it also allows you to advertise your business through various media outlets.

3. Healthier Employees

Going green by doing things such as switching to organic cleaning products and having organic food at your office can help to improve the health of your employees. In fact, the Green Business Bureau has even claimed that there can be as much as a twenty percent reduction in employee sick days for companies that take efforts to create a healthier workplace.


There are many benefits of going green that your business can stand to claim if it makes the switch. As the green trend continues to increase in size and strength, these benefits are only likely to increase. This is especially true considering that solar energy tends to become more efficient as time goes on.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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