How Can Retailers Better Understand Their Customers

Understanding customers is crucial for optimizing retail success. This is because the better that retailers understand their customers, the better that they can cater to the needs of these customers. It is difficult for a retailer to solve a customer issue if it doesn’t know what this issue is. Here are some of the top ways that retailers can better understand their customers.

1. POS data

When it comes to understanding the shopping habits of retailer customers, few things are better than POS data. POS data can provide a large amount of insights about consumer behavior, by revealing information about which items are being purchased at which rate. This can let retailers know what their customers are happy with, and what they are unhappy with.


2. Website analytics

Website analytics are another way to get meaningful data about your customers. Just by looking at which of your pages and items are getting the most views can help you to understand your customer preferences. You can cater to these preferences to enhance your success.

3. Suggestion box

You can put a suggestion box in your store to let your customers speak their minds. Although you may receive some criticism by doing this, it can be a very helpful way to understand how your customers feel about your store. This can be a great way to get suggestions for how to improve your store.

4. Speak with your customers

You can do this by simply going around your store and speaking with your customers. You can ask them what they like and what they don’t like about the store. Or, you can ask them how their shopping experience is going. You can take a pen and a pad with you and ask them if they have any specific feedback that they would like you to write down. This can help you to gain some good insights.


The more that you understand the needs and preferences of your customers, the more successful that your retail store is likely to become. Following the advice in this blog can help you to gain many useful insights about your customers. This can be very helpful for advancing your business.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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