Can Your (Small) Business Meet the Needs of Tech-Savvy Consumers?
With today’s consumers becoming increasingly tech-savvy, it’s more important than ever for small businesses to keep up with evolving customer needs. Whether your market is B2B or B2C, the following strategies will help you provide what customers expect from small businesses.
Offer free Wi-Fi service.
This is especially important for small retailers like coffee shops, boutique book stores, and other businesses where people gather to socialize. If your small business has a waiting room (think dental office or auto service shop) your customers will appreciate the availability of Wi-Fi as well. Make sure your network is secure so customers can’t access company data or resources.
Learn how to use web analytics.
Tech-savvy or not, today’s consumers want personalized, customized products and services. Web analytics provide a fast, efficient means of gathering and analyzing consumer data to understand who your customers are, what they want, and how effectively your website is meeting their needs.
Add eCommerce to your website.
As more consumers shop online, the importance of small business technology is greater than ever. Businesses need to offer eCommerce in order to keep from falling behind competitors. Adding eCommerce to your web site is much easier and less expensive than it used to be. It provides new sources of revenue from consumers who prefer to shop online. And when done well, it adds to rather than subtracting from already your brick and mortar sales.
Use social media.
To grow your business and your revenues, you need to be where your customers are – and using technology in business can help you do just that. Social media sites enable you to create a community around your company and your products to constantly stay in touch with your customer base.
Increasingly, modern consumers are using their cell phones, tablets and other mobile devices to shop and do business. If your web site isn’t designed to work effectively on mobile devices, you will lose customers and revenue. The best mobile web designs give consumers simple, focused content, fluid layouts, easy navigation, and fewer images than PC-based web sites. They also leverage GPS and other mobile sensors that aren’t found on desktop devices, and are designed for touch control rather than a mouse.
If your small business isn’t tech savvy, now’s the time to kick it into gear. Otherwise you’ll be playing catchup to competitors who are already using technology to meet their customers’ needs.