Choosing the Right Location for Your Small Business

Choosing the right location for your small business can be crucial for optimizing your company’s success. However, when it comes to choosing the right location for business, one size does not fit all. In fact, the location needs of companies can vary widely from business to business. So, here are some things to consider when you are trying to choose the right location for your small business.

Rent Price

High end areas with a lot of foot traffic typically carry the highest rent. High rent can be justified in many cases if enough customers can be acquired through the location. High foot traffic areas are good for retail stores, restaurants, and other businesses where customers come into the business regularly.

However, for businesses in which customers do not regularly come into the store location, such as plumbing and roofing outfits, being in a high traffic is area is not anywhere near as important. So, these companies may actually make significantly more money by keeping their rent prices lower, and choosing locations that are not as desirable.

So, when you are choosing a location for your business, you need to consider whether or not your business relies on walk-ins. If it does, it may be worth your while to spend more on rent. However, if it doesn’t then lower rent is probably better.


Some areas simply have higher taxes than others. There also may be variations in laws such as the minimum wage. So, to help your business make the most money possible, it is wise to choose to put your store location in an area that does not have excessive taxes, or other laws that cause you to spend much more money than you would in another area. Higher taxes and increased wage payments can add up over time.


You want to set up your store in an area that is safe, and where there is not a lot of crime. It is as simple as that. If you don’t, then you could face increased theft, break-ins, property destruction, etc. Crime is awful for business. It not only can cause you to lose business assets, but it can deter customers. This is because many customers do not like to shop in areas where there is a lot of crime. So, when you are choosing the right location for business, make sure you choose an area that is safe.


Parking can be an extremely important component of a successful business location. This is because there needs to be enough of it to easy handle all of your customers. If there is not, then customers may choose not to go into your store because they cannot find a parking spot. So make sure you consider parking when you are choosing between store locations.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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