Defining the Right KPIs for Small Businesses

Key performance indicators, or KPIs, can be instrumental for understanding the performance of your business. Not only can they help you identify where your company is succeeding, but they can also help you figure out where it needs improvement. Knowing both of these things can be highly advantageous if you are trying to grow your company.

However, even though KPIs can be very helpful for generating business insight, you still need to know which small business KPI is the most important for your business to have. This is because if you try to analyze too many KPIs for small businesses, then you could find yourself overwhelmed. Here is how you can figure out the right KPIs for your small business.

1. Identify the business type of your company

Depending on what type of business you are running, various KPIs will be more important. For example, if you have a SaaS business, a professional service business, an online media business, or a retail business, different KPIs will be more important for each different kind. So, the first thing you need to do is identify the nature of your business.

2. Identify the most important aspects of your business

For example, if you are an online media business, then website views may be the single most important aspect of your business. If you are a retail company, then sales may be the most important aspect of your business. The most important aspects of your business are those which are the most necessary and integral for the growth and strengthening of your business.

3. Look for KPIs that provide data about the most important aspects of your business

For example, if we look back at an online media business, total page views, unique visitors, social referral growth, and time on site could all be very important KPIs. For a retail company, sales per square foot, average customer spend, and gross profits per quarter can all be highly beneficial KPIs to know.


Knowing the right KPIs for small businesses can be extremely beneficial for companies. This is because a good small business KPI can provide critical insight into a company’s performance. However, if you focus on the wrong KPIs, then it can be a waste of time and a distraction. Following the advice in this blog can help you to identify and define the best KPIs for your company. This can help you to get the maximum benefit from them.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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