Designing a Logo for Your Startup – Best Practices

Logos can be extremely important for businesses. This is because it is how customers come to identify your brand. Some logos can be extremely memorable, and can help to create enhanced brand awareness. For example, many people can easily identify the apple with a bite taken out of it as the Apple logo.

However, if you are trying to design a logo for your startup, you may find that it is not as easy as you may have first thought. This is because trying to create a startup logo can be like trying to compress your company’s entire ethos into one small image or piece of text. Here are some best practices for designing a startup logo that can help you on your logo creation journey.

1. Choose between an image or a word

This is the very first thing that you will need to do when you are trying to design a logo for your company. There are merits to both options. An image can be more entertaining to look at. However, if your logo is a word, and more specifically, your company’s name, then it can be easier to remember. You will need to choose which option best fits your company. You can also use a combination of a word and a symbol if you think that that would work best for your company.

2. Prioritize Simplicity

Logos that are too complex can be tedious to look at and to try to process. The best logos are simple, elegant, and easy to process and remember. This is what you should strive for. Your customers should not have to squint, or think hard to try and understand your logo when they see it in the world.

3. Strive for Longevity

Your logo is probably going to be the symbol for your company for many years to come. So, you want to make sure that the logo you choose is something that looks like it can last for many years. As a result, you should not build your logo around a fad or a trend that is fleeting, and that will probably not be here in a few years.

4. Make it appropriate for your demographic

Perhaps the most important thing that your logo needs to do is resonate with your demographic. This means that if your company is a very serious business, then you should choose a serious looking logo. If your company is a comedy shop, then your logo should not be serious. Try to make your logo look like something that your customers will be interested in.


Designing an excellent logo can be very helpful for your business. Your logo can become like a beacon that attracts customers toward your company. A good logo can help to expand and strengthen your brand, and to make the company more memorable. If you have never designed a logo before, then you may find it difficult. However, all of these best practices can help you on your way to designing a great logo. Also, you can always hire a professional graphic designer to help you if you need to!

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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