The way that people find restaurants has changed. In the past, people would rely almost entirely on word of mouth, or a phone book such as the yellow pages to find restaurants. Now, however, many people simply pull out their smartphones and start Googling if they want to find a nice place to eat.
Although this change may not seem all that significant, it actually has some very important implications for restaurants. Restaurants now need to have a large digital presence if they want to keep up with their competition. To do this, effective digital marketing is required. Here are some tips that restaurants can use to help create a great digital marketing plan.
1. Make a Website
A website is sort of like home base for your restaurant online. It is where you can put tons of information about your business, as well as pictures, or even videos. This is where people will come to learn more about your restaurant after they have stumbled upon it from a search engine or another place. It is critically important that you post your restaurant’s hours and location on your website.
2. Use Social Media
Social media sites and apps such as Facebook, Twitter, Tumblr, Instagram, etc, all have incredible volumes of users. Facebook alone has 1.23 billion monthly active users. With so many people using social media sites, it is important that your restaurant has a presence on these sites, and uses them to advertise on. Social media can be a great way for people to discover your restaurant. It can also help you to generate fans!
3. Use Content Marketing
Content marketing includes using blogs, articles, and other content to boost your restaurant website’s rankings on search engines like Google. When it comes to restaurant marketing, content marketing can be very helpful. The reason is because keyword rich content can help your restaurant to become more visible when people search for things relevant to your restaurant.
4. Email Marketing
Email marketing involves first collecting a list of emails from the people who view your website, and then periodically sending them an advertising email. You can get people to give you their emails by making it mandatory for them to view certain sections of your website, or you can simply prompt them to give you their email address from time to time as they view your site.
Email marketing can be especially helpful when it comes to restaurant marketing in the digital world because it allows you to reach potential customers even when they are no longer viewing your site. It also can allow your restaurant to help stay fresh in their minds.
Marketing in the digital space can be very exciting, worthwhile, and even fun! So, what are you waiting for, perhaps it is time for you to start marketing your restaurant online today!