Everything You Need to Know About Restaurant Seasonality

The restaurant business is extremely competitive. There are many factors that can determine whether or not a restaurant succeeds. How a restaurant responds to seasonality can be critical for its success. Here is everything restaurant businesses need to know about seasonality.

1. Demand can fluctuate strongly during different seasonal periods

It crucial for restaurant management to be aware of this fact. For example, many restaurants may lose business during the holiday period because people are staying at home more to have meals with their families. In fact, as many as 60% of restaurants can experience decreases in demand during the holidays.

Demand can also rise rapidly during other seasonal periods. For example, sports bars may experience an incredible surge in demand during the World Series, or during championships or playoffs for other major sports.

2. Staffing according to seasonal demand is key

The reason why it is so important for restaurant businesses to staff according to demand is because either being overstaffed during periods of low demand, or being understaffed during periods of high demand can result in a significant loss of profits.

Instead, it is much better for restaurant managers to change their schedules based on particular seasonal needs. Restaurant managers can use a restaurant schedule app such as the NimbleSchedule app to help them do this. The NimbleSchedule app allows managers to approve shift and shift swap requests, make schedules, and even clock employee work hours all from a mobile device. This restaurant scheduling app is extremely convenient and handy for restaurant managers.

3. Keeping track of inventory is vital during peak seasonal periods

Peak seasonal periods are when the restaurant is the busiest. During these times inventory can be used up very quickly. A worst case scenario could happen if inventory runs out and customers are still ordering things which the restaurant cannot make because the food supplies are gone.

So, to prevent this from happening, restaurants can use restaurant POS systems. A good restaurant POS, or point of sale system, can help restaurant managers keep track of all of their sales, and of all of their inventory. POS systems can help keep crucial data well organized for restaurants. When the restaurant is operating at maximum capacity during peak seasonal periods, this is critically important.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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