Fast Food Digital Self-Service

Digital self-service is something that could soon be happening more and more in fast food restaurants around the nation. Digital self-service involves having customers place orders through electronic kiosks instead of at a counter with a cashier. There are a number of reasons why this is a trend that is likely to grow larger in the near future. Here is why.

1. Rising minimum wage costs

In the past few years there has been a real push from fast food workers to get paid more money. One of the ways that these workers have been trying to get this to happen is by trying to get the minimum wage raised. In November, 2015, tens of thousands of fast food workers went on strike to try to get the minimum wage raised to $15 an hour.

Minimum wage has raised in some places, such as Seattle. However, if the national minimum wage is raised to $15 nation-wide, then it is likely that many fast food restaurant owners will simply replace workers with self-service kiosks.

2. Speed

Self-service kiosks have the potential to increase the speed with which orders can be processed. This can be advantageous for both customers and the business. The businesses would profit from increased order speed by selling more food, and customers would benefit by not having to wait in long lines. It is a win-win.

3. Increased customer satisfaction potential

Self-service kiosks have the potential to reduce errors that often come when a human being processes an order. For example, if a person is allergic to nuts, and if a human employee accidentally puts nuts on an order, this can be a big problem. But with a self-service kiosk, a person with such an allergy will definitely not forget to order something without nuts.

Conclusion

There are benefits to business owners and customers for self-service kiosks in the fast food industry. However, these kiosks could threaten many fast food industry jobs. So, if fast food workers continue to demand higher wages, they could actually be putting themselves out of the job. There is a limit to the wages that many fast food business owners can pay.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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