How to Promote Your Business This Holiday Season

The holiday season is a great time to promote your business. The reason is because it is a period when consumers are used to spending large amounts of money. In fact, in 2013, retail sales for the holiday period exceeded $3 trillion in the U.S.

This means that promoting your business during this time period can be much more effective than it may be during other time periods. Here are some great tips for how to promote your business during this holiday season.

1. Make a holiday themed YouTube video

YouTube videos are a great way to promote your business because they are free to post, and they can easily be viewed and shared by many people. There are many entertaining ways you can incorporate your company or your company’s products into a holiday-themed video.

For example, you could simply take a number of your employees sledding wearing Santa hats. Anything that is fun to watch and is connected to the holidays will probably generate interest in your company. Once you have the video, you can also advertise it on your company’s website, Twitter feed, and any other channels you may have available.

2. Offer charitable contributions

The holiday season is heavily associated with giving. For many people, this involves exchanging gifts on Christmas or Chanukah. However, not everyone is fortunate enough to be able to participate in gift giving. Charitable contributions are a great way to help the less fortunate. It is a good thing to do and a lot of people like to make charitable contributions during this time.

So, if your company can offer a certain charitable contribution for every purchase, or for a certain amount of money spent, then it may help you attract more customers during the holiday season. For example, you could advertise that for every purchase made, one dollar will be given to Kiva, the Salvation Army, or another charity.

3. Offer a special holiday sale

Holiday sales are a great way to get more people interested in your business during the holiday season. The reason is because it can make you stand out from your competitors. In addition, shoppers often spend so much money during the holidays that any opportunity they have to save money can be very appealing.

Once you have created your holiday sale, you can advertise it on television, YouTube, social media, radio stations, etc. This can help to drive people to your store, and it can boost your sales this holiday period.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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