How to Start a Small Restaurant Business

When restaurants are operated and managed well, they can be very successful businesses. For this reason, and also because many people love food and exciting environments, starting a restaurant can be very appealing. However, trying to open a restaurant is not easy. In fact, roughly 60 percent of restaurants fail in the very first year.

Here are some great tips for starting a small restaurant.

1. Choose a great location.

It’s a very simple concept, but if your restaurant is difficult to access, then it is going to dramatically reduce your chances of success. The reason is because people tend to prefer to eat at restaurants that are easy to get to. For example, many people would prefer to eat at a restaurant that is under a mile from the highway, as opposed to five miles away from it.

If there are ten restaurants between the highway and the restaurant at five miles’ distance from it, then many people will simply choose to go to one of the restaurants that is closer to the highway. So, getting the right location is hugely important when opening a restaurant.

2. Get key personnel on board before you open.

Key personnel can consist of at least one great chef, and one great manager. If your restaurant is to be successful, then you will need these key people on board before you begin. The reason is because the chef will take care of the menu and the kitchen, and the manager will oversee everything else.

Having a great chef and manager will help you to keep your restaurant organized and under control. Plus, these people will be able to assist with the rest of your staffing, and they will help manage the other employees when you hire them.

3. Aim to stand out in a certain niche.

If you are starting a restaurant, then the chance is that your restaurant will be in a certain niche. For example, it could be a burger restaurant, a seafood restaurant, an Italian restaurant, a Chinese food restaurant, etc.

You will have to figure out which niche your restaurant is going to be in. Then you will have to find ways to stand out in that niche. Some ideas could include offering exciting menus, making the interior of your restaurant beautiful, having excellent service, making sure the food you serve is high quality and niche specific, etc. Standing out in your niche can help increase the chances of success for your restaurant.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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