The Impact of Big Data on the Healthcare Industry

Big data refers to the ever increasing amounts of data that can be collected, stored, analyzed, and used due to various technologies. Big data is now being used in more and more industries. The healthcare industry is no exception. Here is how big data in healthcare is changing the industry.

1. Enhanced patient medical information gathering

Because of big data, it is now possible for patients to provide doctors with much more useful information than could be done in the past. Things like Fitbits and other wearable technology devices can keep track of high volumes of useful medical information.

For example, how many steps a person takes in a day, what a person’s heart rate is during certain periods, how many calories a person consumes per day, and more can all be kept track of with wearable tech and big data.

2. Better personalized medical options

Because of the dramatically enhanced ability to collect personal medical information that big data provides, personalized medical treatments can also be better. The more data that your doctor can get for your health situation, the better that he or she will be able to diagnose, treat, and possibly even prevent medical ailments that you may experience.

3. Genetic medicine

Big data is also making it increasingly possible for genetic medicine to be used. This is because with big data in healthcare, it will be more and more possible for a patient’s genetic makeup to be analyzed and compared with their lifestyle and risk factors to target treatments and prevention efforts. Genetic codes can be extremely complicated and difficult to analyze. However, big data will continue to make this easier and easier.

4. Outbreak tracking

Data from mobile phones and other sources will be able to help healthcare workers track epidemics. This can help them to fight them more successfully. This is because with big data, they will be able to more accurately predict where the outbreak is going to spread, and to understand the speed with which it will spread. So, big data in healthcare can help to guide to defensive efforts that healthcare workers will make to stop the spread of outbreaks for pathogens such as the Ebola virus.


The healthcare field is very important for protecting human life, and helping to treat diseases and injuries. Because of the important work that is done in this industry, any useful technological advance that becomes available can be extremely beneficial. Big data is just one of the latest in a long line of technological advances that have had a positive effect on the healthcare industry.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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