How to Increase your SaaS Product Sales

The SaaS industry is growing. In fact, by 2018, this industry will be worth roughly $50.8 billion worldwide. However, despite the fact that the industry is growing, this doesn’t mean that it is easy for SaaS companies to get ahead of their competition. In fact, companies that fail to optimize their sales tactics can quickly find themselves missing out on substantial revenue. This can be very harmful for their businesses.

Here are some great ways to increase your SaaS sales.

1. Get reviewed on review sites

Review sites are great because many consumers visit them before they make a purchase. This is so that they can learn about great features, and hear from an unbiased party whether or not the product is good. Review sites also often review multiple products in a niche, so customers can easily compare products on these sites.

There are multiple ways to get your products reviewed by a review site. You can either send the product to the site and let them use it for free, or you can ask your customers to review your products on the sites. Both can help to generate reviews that can help your sales.

2. Have a free trial period

How can a person know whether or not he or she likes your product if he or she can’t test it out? You should offer a free trial period so your customers can familiarize themselves with the product. This same principle is why auto vendors allow customers to do a free test drive.

Your customers will be much more likely to form a bond with your product and to be incentivized to buy if they have a free trial period. Just make sure the free trial period isn’t too long!

3. Use a mailing list

When people sign up for the free trial for your SaaS product, you can collect their email addresses and automatically add them to your mailing list. Mailing lists are still a fantastic way to advertise. This is because your mailing list will most likely be filled entirely with people who have already demonstrated an interest in your product.

It is much easier to sell to people who are already familiar and interested in your product. So marketing efforts that you make for your mailing list can generate significantly higher conversion rates than marketing efforts you make elsewhere. This can help to improve your SaaS sales.


Optimizing your SaaS sales can help you to grow your company and to reach higher levels of success. Following the tips in this article can help you on your way to getting more sales!

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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