It has been estimated that retail stores could increase their sales by 15 – 25 percent by improving staff training. This means that the effectiveness with which you train your retail staff can have a highly significant impact on your company’s success. If you neglect training, or if you do not do it properly, then you could be missing out on a lot of profits. Here are some great staff training tips to help you with your retail staff training.
1. Book enough time for training
One of the key mistakes that many retail managers make is not booking enough time for staff training. They think that they can do it all in one three-hour session. This is usually not the case. You can break the training sessions up so that you don’t have to waste too much time in a week. However, you need to make sure that you designate as much time as is necessary to training, within reason.
2. Practice opening lines
The opening line that your salespeople use when talking to a customer is one of the most important things that they need to learn. This is because if they use the wrong opening line, then they may find themselves getting shut down very frequently by the customers. So, you should practice different opening lines and teach them the ones that work the best.
3. Let your seasoned sales people provide tips
Your experienced and most successful salespeople should have plenty of knowledge about how to make sales. You should give them the opportunity to provide tips to the new members of your retail staff. You can give them a bonus for sharing their knowledge. This can help to incentivize them to share their knowledge.
4. Prioritize attitude
In the retail environment, attitude can have a big impact on success. If your employees look unhappy, stressed, and unpleasant, then your customers are likely to notice this, and to be affected negatively by it. So, you should train your employees to smile and carry a positive attitude when they are in the store. This can help to increase customer satisfaction, which is good for business.
Following these staff training tips can help to make your retail store more successful. So, if you are looking for ways to improve your retail staff training, try implementing some of these tips!