Retail Stores in the Digital World

It is estimated that by the year 2020, 80% of retail sales will still occur in brick and mortar stores. However, the fact that one fifth of retail sales will be conducted through digital means is extremely significant.

The growing trend of digital retail is something that retail stores need to look into very seriously. Many millennials prefer to do a lot of their shopping online, and future generations are likely to continue this trend.

That means that retailers who want to get ahead and prepare for the future should focus on optimizing their digital retail experience.

Omnichannel Optimization

Because many shoppers now use their smartphones, tablets, and laptops to interact with a company, it is important for retailers to have all of their selling channels optimized. This means that retailers need to have website that is great on mobile devices, computers, and tablets. The user experience should be seamless across all of these channels.

If it isn’t, then the user can find the shopping experience confusing or tedious, and may switch to a competitor. So, it may be wise for retail stores to hire professional developers to help create websites, apps, or any other software that is needed for the company to have a great omnichannel shopping experience.

Digital Marketing

Digital marketing is something that retailers should also focus on. This is because so many people now use Facebook, Twitter, Google, Yahoo, Instagram, Bing, and other websites and apps daily.

All of these sites can be used for marketing. Also, it is crucial to understand that people who shop in the digital retail world may be much more tempted to visit your online e-commerce store and make a purchase if they click through to your site from a link in a digital ad. This is opposed to having to find your store themselves by researching a product.

Just like with websites and apps, retailers can hire professional digital marketing companies to help them optimize their digital marketing efforts. Blogs, paid search ads, Youtube ads, social media ads, and more can all be used to advertise your brand online.


Digital retail allows for many opportunities to increase personalization. This is because with analytics and data, retailers can gain a better understanding of a customer’s preferences. This can allow retailers to tailor the shopping experience for individual customers.

For example, personal recommendations can be made based on a person’s shopping experience. Amazon is well known for making recommendations like this. There are many other ways personalization can be increased as well.

Customers often like personalization because it can make the digital retail experience feel more customized and easy. This can help incentivize them to make more purchases.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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