Social Media Marketing Strategy for Small Businesses

Social media marketing can be extremely helpful for small businesses when it comes to growing their audiences and expanding their reach. In fact, four out of every five corporations are now using social media for marketing purposes.

Because of the fact that so many people use social media, having an effective social media marketing strategy is becoming more and more important. Here are some great tips to improve your company’s social media marketing strategy.

1. Offer free promotions

The great thing about promotions is that they can generate a lot of interest. This is because most people love free stuff. So, if you give something away for free once every month or so, it can really help you to generate a lot of attention. It could be as simple as a small product, gift cards, or other similar things.

2. Put out content that is highly useful to your audience

Many people follow companies on social media. One of the main reasons they do this is because it is an easy way to get updates when the company puts out content. The more useful and appealing to your audience your content is, the more people are likely to follow your company’s account.

So make sure you have a great writer on your staff who can write informative articles and posts that can capture attention and create lots of appeal for your company.

3. Use all of the main social media channels

Your company’s social media strategy should involve all of the main social media channels, and not just one. If you only use one, you could miss out on all of the opportunities of the others.

For example, if your company only has a Twitter account, it could be missing out on all of the followers it could be gaining on Snapchat, Instagram, Facebook, and YouTube. So, make sure you make good use of all of the most popular social media outlets.

4. Use social media influencers

This means, offering to pay people who have extremely high amounts of followers to mention your company in a post. Doing this is helpful for two reasons. First, it helps to expose your company to incredibly high volumes of people. Second, your brand becomes associated with the social media influencer, which can help it to be more appealing for your audience.

So, for example, if you are selling tennis equipment, getting a famous tennis player, such as Serena Williams, to tweet about your company can be very helpful.

Creating an effective social media marketing strategy for your small business can help to take your company to the next level. Social media is extremely important for forming a connection with your audience and growing your following. Listening to these tips can help you on your way to forming an excellent social media marketing strategy!

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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