Top 4 Startup Secrets

Many entrepreneurs dream of startup success. However, creating a successful startup is not easy. In fact, many startups fail. So, entrepreneurs who have their own startups can benefit by knowing key information about startup success.

Here are some top startup secrets.

1. Solid business plans are vital

Trying to run a startup without a solid business plan is like trying to steer a ship without a rudder. You should have a business plan, and your business plan should tell you exactly how to turn your idea into significant profits. If you don’t have a business plan, or if your business plan does not have a direct path to profits, then you need to go back and create one or fix the one you have until you get it right.

2. Trial and error can be very beneficial

Because startups are by nature, young companies, there is often a lot of trial and error involved with them. You should embrace trial and error as opposed to fearing it. Try to see trial and error as a method for weeding out what doesn’t work, and for figuring out what does. Everything from sales pitches to office spaces may need trial and error to get right. Just keep trying things until you get it right.

3. Take the time to create a great name

The name of your company is the identity of your business. It is what all of your customers, and your entire market will come to know your business as. So, you should make sure that you create a name that resonates deeply with you and your team. You should not just settle for anything. Your name should let your customers know what your company does, and it should also be very appealing.

4. Never underestimate the importance of marketing

Even if you have the best product in the world, it doesn’t matter if no one knows about it. You need to get the word out about your company. You should take advantage of digital marketing to do this. Create a blog, generate multiple social media accounts, create an email marketing list, etc. You can also use more traditional methods such as newspaper or radio ads. Also, print out a lot of business cards for you and your employees. Make sure that everyone has enough to hand out. Doing these things can help you to drum up a lot of business.


Startup success is as much about knowing key business information as it is about creating a great product or service. So, while you are trying to advance your business make sure you don’t neglect startup secrets such as the ones mentioned in this article. After all, they could just help you take your business from startup to star!

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

Success Stories

Case Study: Property Management

Discover how Ximble helped Armstrong Property Management optimize scheduling, improve time tracking, and integrate with existing software.

Case Study: Urgent Care

Read how Montefiore needed a user friendly employee self-management solution that supported multiple locations and integrations.

Case Study: Restaurant

How did Rudy’s Pub & Grill tackle managing multiple locations over multiple devices, while increasing employee access to shift availability?

Case Study: Customer Services

Effectively scheduling a global workforce across multiple time zones with ease requires a dynamic approach. So how did Ximble help Touch Support?

Try Ximble for 14 days free

No credit card required. Cancel any time.

close close
close close