Using Instagram for Boosting Your Website Traffic

Within the last few years, Instagram has become a true social media powerhouse. The photo sharing site now boasts over 600 million monthly active users. This means that if you are not using Instagram for business, then your company could be missing out on a golden web traffic generating opportunity.

Here are some great tips for how to use Instagram for business to boost web traffic.

1. Create an Instagram account

If your company does not already have an Instagram account, then the first thing that you need to do is create one. Once you create your account, then start posting! The sooner you are posting, the sooner you can begin to generate followers.

2. Use hashtags (#)

The reason why hashtags can help you use Instagram for your business is because many people search for things on Instagram through hashtags. So, for example, if your office did a mannequin challenge then you could add a photo of it with the hashtag “mannequin challenge.” Then, people who search for that hashtag may arrive at your company’s account.

3. Post every day

If you can post consistently, then it can help your account to continuously be displayed to your followers. It also increases the chance that your followers will like and share your posts and help you generate even more followers and views.

4. Use videos

Instagram is not just for photos. You can also upload videos. Videos are a great way for you to create interest around your company. For example, you can use videos to do interviews with key members of your team, or to show behind the scenes footage of your company. You can even use videos to do free giveaways and promotions! Videos can be key for using Instagram for business successfully.

5. Use images that specifically appeal to your audience

If you are trying to figure out how to use Instagram for business, then this is probably the most important point. Instagram is a very visual platform and if you can share images that appeal directly to your audience, then this can help your following to grow. For example, if your company is a restaurant, then it is a good idea to share photos of your dishes. If your company makes clothing, then it is a good idea to share photos of new clothing items you will be selling, etc.

Following these tips can help your company to make the most of its Instagram account, and to help grow its web traffic through social media!

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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